Body Building Rookie Wins BIG with Vísi

As he entered his very first body building competition, Vísi Sponsored Athlete Jordan Avant was only hoping to maybe win one or two of three events at the NPC Jay Cutler Classic, but ending up doing far, far better.

Recently, Jordan entered three categories and placed first in every single one! The categories included “True Novice A,” “The Masters”, and “The Open” which also qualified him for Nationals for the next two years!

When asked the secret to his success, Jordan declared, “I’ve always lifted and tried to stay healthy. I was asked one day if I’ve ever thought about competing by my now current coach, Brant Knight. I had never really thought about it, but I figured ‘why not?’

Before 2014 – After 2017

“So I started training harder for the Jay Cutler Classic. I’m so thankful I did because it has been eye opening in finding something I’m extremely passionate about, even at 36 years old!” shared Jordan.

“I was definitely nervous back stage, but I had some amazing support with me.  When I stepped on stage, it became more about focusing on hitting poses, smiling and making sure I had the judges’ full attention. To take home 3 wins in my first competition helped justify the hard work, dedication, and sacrifice that comes with this sport.”

Jordan has been a Vísi Partner for over 3 years, but only in the past 6 months has he become one of our Vísi Sponsored Athletes. “My sister (Kris Ante) actually contacted Ryan Lewis after a conversation her and I had. Then Ryan and I talked and agreed it would be a great partnership.”

And it has been! Body Building is a tough sport, and requires a very strict and disciplined diet. “The amount of protein it takes to sustain muscle mass, especially during our ‘cutting’ phase, is crazy. Along with Nufínna (3 scoops) twice a day, I take Probíta, which I eat throughout the day for protein and to help keep my body in an anabolic state. I also used Rensa and Valla to help cut the fat! Because of the cutting phase in bodybuilding, our bodies become more prone to getting sick. Our immune system can take quite a hit in this stage, so it was a lifesaver to be able to consistently use Vara, and more recently, Immunití. With these, I didn’t feel as weak as some of the other competitors.”

Our goal is to do everything within our power to help Jordan… and EVERYONE else, Lead Their Best Lives! Jordan says it best, “I’m absolutely leading my best life. I’m pursuing something I love. I have the support of my family and friends along with being a sponsored athlete at 36! It’s kind of like the movie “Jerry Maguire”, when he says he was 33 years old and he started to live his life. In a way, it feels like that. I’m able to do all the hobbies and stay active. I can push my own boundaries, and by the grace of our Lord I will continue to do so! I have no plans on stopping; if anything I want to do more. I want to show more, go to Nationals next year, and try to earn my Pro card. I want to help bring Vísi more into the world of bodybuilding; To show these athletes this is the best protein for your body and the benefits that come with using all the products.”

Jordan resides in Wyoming with his wife and 6 children. He is currently employed as the Lead Mechanic at Crown Cork and Seal, and in the meantime owns his own archery shop. He enjoys playing softball, snowboarding, hunting, fishing, drawing, golfing, yoga, and many other activities.

We salute Jordan’s remarkable accomplishments and look forward to his continued success and outstanding example of what Vísi can do in the lives of those who stay focused on a goal and never stop pursuing their dreams.


  1. Kim Watford July 6, 2017 at 7:45 pm Reply

    So proud of you Jordan!! You truly are a winner! Vísi products without a doubt are the best in the world!!
    Congrats on your 3 wins!! ✌️️💪👊🌟🎉

  2. Margaret Fisher LoPresti July 7, 2017 at 8:26 am Reply

    Congratulations on your success at the competition!!!

  3. Donna Nelson July 7, 2017 at 10:05 am Reply

    So very proud of Jordan and his commitment to a healthy lifestyle, that you do not have to be a body builder to have; simply, any one can rebuild with a mindset to do so!!

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